Planning - Intertextual References

A media text can often incorporate intertextuality for an array of reasons. For example to honour or pay homage to other media texts that have influenced or even caught their attention. Julia Kristeva stated that no media construct is original; this is a valid idea as all media takes influences from past texts before them, in one form or another. This inter textual implementation gives the piece depth and character, allowing the audience to make references to their other media interests and establish a deeper meaning for the piece.

Intertextuality can be found throughout media texts including music videos and film. One example of this intertextuality is between music video and film, with Robbie William's - You Know Me. In which he makes reference to Alice In Wonderland throughout the song, through the mise en scene and editing in post production. The significance of this is that it engages the audience within media texts submerging them within the message of the piece and its link to other pieces.

In consideration of inter textual references for our music video we have incorporated several, including Great Expectations, the novel by Charles Dickens and 13 Reasons Why, a Netflix programme. Great Expectations influenced our music video through a grand and large house similar to that of the character Miss Havisham. This is implemented for symbolic reasons, suggesting the confused expectations of the couple within the relationship, shown through the argument in front of the house.

Another reference made within our piece is the link to 13 Reasons Why, as seen in my music video through the contrast of monochrome shots and coloured shots. When the relationship is crumbling or has tarnished, a monochrome filter is used connoting sadness and longing; this is contrasted through flashbacks of the relationship in it's happiest moments. This switch, is a direct link to 13 Reason's Why, in which a blue filter, connoting depression and sorrow, is seen after the death of Hannah. This is contrasted through the yellow or brighter filter seen when she is still alive. This intertextual reference is made as 13 Reasons Why was a popular TV show for our target audience, through this link it could raise the audiences attention to our music video.

In the Killing (1956), chess pieces are used, this relationship between chess and film is something we thought we could incorporate into our music video. Perhaps, as a metaphor for love and relationships being games; through close up's we can capture this symbolism and apply it to our piece.

by Thor Forster